Everything is frontloaded now, as studios make streaming era trade-offs. PLUS: Can Olympics and exorcists boost Peacock?
This is the July 27, 2021, edition of The Wide Shot, a weekly newsletter about everything happening in the business of entertainment.The drop in ticket sales between a big movie’s first and second weekends in theaters usually tells you a lot about the audience’s response.
The National Assn. of Theatre Owners argued that the decay for “Black Widow” was evidence that same-day streaming and premium video on-demand releases were cannibalizing box office and encouraging piracy., there’s little doubt that same-day at-home viewing had an effect, but it’s difficult to know how much.
I’ve heard, anecdotally, from a few insiders that fears of the virus could be eating into so-called walk-up sales. Casual moviegoers who might have been on the fence are now less inclined to go. Super fans are still coming out, though, making the grosses more frontloaded than usual.According to research firm NRG, moviegoers’ comfort going to theaters dropped to 76% from 81% this past week, while the percentage who say they are “very comfortable” going to theaters dropped to 35% from 41%.
Meanwhile, Disney has been releasing kids movies directly to Disney+ with strong results as it tries to shore up its subscriber base. Pixar’s “Luca,” released on the platform last month, has been tearing up the streaming ratings charts, clocking in with 3.2 billion minutes viewed during its first two weeks in release. That’s equivalent to more than 30 million full views for the 96-minute film.
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