What’s Behind the Surge in Giving Circles

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What’s Behind the Surge in Giving Circles
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This GivingTuesday, you may want to consider a collaborative approach to philanthropy by joining or forming a giving circle. veronicadagher explains. WSJWhatsNow

Adriana Loson-Ceballos wanted to help support nonprofits serving the Latino community in San Diego. But as a doctoral student, she didn’t have much money to donate and worried that her gift wouldn’t be large enough to make a real impact.

After she posted her concern on social media, a friend suggested she start a “giving circle,” where like-minded individuals can pool their money and collectively decide where to donate it. About a year ago, the 32-year-old launched the San Diego Latino Giving Circle, recruiting members from...

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