The company attempts to mend ties with content-creators after a mass meme account deactivation.
"We've seen, through the course of our work with publishers and creators, that the meme community has become really influential," Lila King, Instagram's head of news and publishing partnerships tells the outlet."Memes are a format that you're starting to see traditional media companies adopt more and more... We think if we can get to know and understand [the meme community] there is a lot to learn that can influence the more traditional media companies.
This job sounds... really hard! Especially for anyone over the age of 18, and especially considering how malleable and ever-shifting the culture of content and credit currently is. Instagram's guidelines say users should only post images and videos they've created, or have the right to share. But by nature, memes are"copied" and the nebulous flow of clips and images between YouTube, Instagram, Instagram Stories, Twitter, TikTok and other sites is often impossible to track.
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