The lifecycle of a beauty hack, trend, or “it” product is a ruthless one.
What’s in today can easily become a relic tomorrow. But part of what makes beauty fun in the first place is looking back at what used to be cool, even if it’s deemed completely cringe now. Hence, the millions of “I can’t believe we used to do this to our faces” posts on social media or the “How I Used to Do My Makeup” tag on YouTube.
Weingarten cites using tape on the delicate eye area to create a cat’s eye effect as a perfect example. “You should never sacrifice your skin's wellbeing for a temporary beauty fix,” she says. “I would see people yank off the tape and proudly show off great eyeliner… along with a red and irritated delicate eye area.”
We’re still on the same path as we were twenty years ago. Only now, with TikTok and Instagram, those beauty decisions are better documented and spread faster than ever. In just a few years, we’ll be looking back on 2021 and wondering what were we thinking. The stakes, however, are heightened as plastic surgery becomes more and more common.
Perhaps we can use the embarrassment of the 00’s craziest trends to humble us. We can look back on our time in the skinny eyebrow trenches to make better choices and approach new beauty trends with the knowledge we’ve earned. It’s important to note that participating in some trends might have a longer tail than others. Trying a new lip color is always low risk, even if you discover that brown lipstick isn’t for you.
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