Coachella moved to fall first, and other festivals are following its lead, but can the season sustain them all?
, has now become a peculiar litmus test for the fate of several similar gatherings whose immediate futures are still uncertain. “If we can’t pull this festival off in October, then we’re going to be in a really bad place as a civilization,” says one booking agent who has booked headliners and support acts at Coachella for over a decade. “At a minimum, it’s going to be a very bad sign for the business.
Presuming that Goldenvoice does pull off a fall Coachella, though, there’s the unknown level of disruption it may cause to that touring season. Pushing festivals that normally take place earlier in the summer to the fall will surely affect the schedules of many artists playing those lineups, with dates that bump up against carefully plotted radius clauses that were put into place to avoid this exact kind of overlap in bookings.
Moving Coachella, in particular, to October also means its first weekend falls on the same dates as the second weekend of the annual Austin City Limits gathering. While the festivals will be 1,400 miles apart, AEG is left to guess if the entire industry has employed enough people to staff two massive events at the same time. And before Coachella 2020 is even here yet, its organizers are already wondering what to do about 2021.
It’s possible that having another Coachella so soon might diminish demand, and a hypothetical 20% drop in attendance, according to AEG, could lead to millions in losses. But for now, thanks to the task force, Rapino and Marciano have agreed to continue supporting each other through this ongoing crisis. “That’s all they could do because no one has any idea if it’s going to be safe to do a concert in October or if fans will come out,” says one source.
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