“They were freaked out.' Apple executives knew they needed to write a new chapter. Can video and news be the answer?
The iPhone is running out of juice. To go beyond the device that made Apple Inc. a global colossus, Tim Cook is betting on a suite of services—marking the company’s biggest shift in more than a decade.
The chief executive’s strategy, years in the making, takes Apple out of its comfort zone into areas where it has failed in the past, and that today are replete with risks and competition. Apple will take a giant leap toward its goal on Monday, when it plans to announce video- and news-subscription services that it hopes will...
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