What's behind the big tumble in AT&T TV subscribers?
The latter dropped 168,000 subscribers during the three-month period, or more than double the number of losses during first quarter. It was more than triple the number one analyst, Cowen’s Colby Synesael,And it wasn’t the only hit the company took in the TV sector. Traditional pay TV subscribers plummeted, down 778,000, following a decline of 544,000 in first quarter.The company blamed it in part on some of the usual factors.
In just a year, AT&T’s traditional pay TV subcriptions have fallen by 2 million. That’s a nearly 9 percent decline. DirecTV Now, meanwhile, is down 469,000 subscribers, an even steeper tumble—off 26 percent from last year. Right now, AT&T has 21.58 million traditional TV subscribers and 1.34 million DirecTV Now subscriptions., and those numbers are expected to grow.
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