For years, YouTube has had a pain point in serving its thousands of content creators: Licensing music in videos is a headache. A new initiative intended for creators to get music in their videos more easily may change that
And even if a creator sought out a license, it’s not an easy process for those who aren’t familiar with it, and creators with less money or resources may not be able to afford it. That dynamic causes creators to choose between forgoing ad revenue, finding royalty-free music they can use instead, or just ignoring using music altogether. It’s a big enough inconvenience that it’s created an entire industry dedicated to offering royalty-free music.
Creator Music has launched in beta in the U.S. and will officially launch in the country later this fall before arriving in other international markets next year, the company said. YouTube has set up initial deals on that beta with indie music companies Empire, Downtown, Believe and Merlin.
“The problem has always been how difficult it is for the two of you to come together to make beautiful music,” Cohen quipped about the challenges of getting music on creators’ videos. “There’s so many problems creators face, monetization [being] the biggest one,” Hanagami said. “If you’re a creator using copyrighted music, you can’t even recoup your costs of making that video.”recalled the days earlier in his career when he spent time schmoozing with radio program directors when they held the power to make songs hits, and he said social media stars are now the ones with that power. “I’ve been in the industry a long time and watched a lot of changes in the last 13 years.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Jordan Diaz’s first MLB hit sole highlight in A’s loss to AstrosOakland A’s Jordan Diaz makes MLB debut in rough loss to Houston Astros
Leer más »
YouTube's Algorithm Reportedly Doesn't Care if You 'Thumbs Down' VideosResearchers found that clicking on YouTube’s filters didn’t stop it from recommending disturbing videos of war footage, scary movies, or Tucker Carlson’s face.
Leer más »
Dave Alvin's New Highway: Selected Lyrics, Poems, Prose, Essays, Eulogies and Blues“Some of the stuff that’s in was written knowing that I may never play music again,” says Dave Alvin, chatting from his home in Los Angeles’ Silver Lake
Leer más »
'Bite-sized' TikTok draws a Gen Z tired of Google. But misinformation remains rife.Young people are using the short-form video app TikTok better known for dance moves and viral hijinks the way others use Google search.
Leer más »
YouTube will let creators monetize videos with licensed musicCreator Music opens the door for monetizing videos with licensed songs.
Leer más »
YouTube will share ad revenue with Shorts creators | EngadgetYouTube announced that it‘s adding advertising to its TikTok rival, YouTube Shorts, and will share revenue with creators..
Leer más »