After partnering with Heatonist (the makers behind the Hot Ones hot sauces) the star's sauce sold out of 10,000 bottles in just a day and a half
In the process of coming up with a flavor profile, Habersberger tried over 50 sauces to figure out what was missing in the market. “I really sought out to make a chicken sauce, and it was from the joke that we have steak sauce and people just accept it as its own genre of sauce. No one’s ever specifically tried to make a sauce for chicken labeled as chicken sauce,” he said.
Originally 10,000 bottles were made — and sold out in just a day and a half. “We thought we’ll probably sell through half of that, and then we’ll sell through them all by Christmas. We were, obviously, very happily surprised.” Habersberger says. “We had to go immediately into production and we’re making 20,000 more because we have 8,000 people already on the waiting list.
Habersberger attributes the sauces’ success to people wanting shared experiences. “I think people are really excited to share the flavor with one another and for us all to experience something together,” he says.As for the future, Habersberger shared that he plans to create more food travel series on his Youtube channel, and of course one of his ideas involves chicken.
You can watch Keith’s chicken sauce documentary above, as well as The Try Guy’s new food series “Without a Recipe” which airs new episodes every Saturday in December.
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