YouTube on Tuesday rolled out new revenue-sharing tools for content creators on its YouTube Shorts video product in its latest effort to counter TikTok’s unequaled growth.
, a tool that allows digital creators to share multiple links on their social media. YouTube said more than 2 million creators are monetizing on its platform.Under the new plan, YouTube creators will be able to capture a portion of the revenue generated from ads that run between Shorts videos. YouTube plans to put 45 percent of the revenue generated by the ads into a pool that will then be distributed to creators based on their share of total Shorts views.
In May 2021, YouTube introduced its own $100 million creator fund for Shorts creators. However, the company feels that to sustain its growing class of influencers, it needs to provide them with better opportunities to make money. Creators also will be able to purchase “affordable, high-quality music licenses that offer full monetizing potential,” the company’s announcement says, and “creators will keep the same revenue share they’d usually make on videos without any music.”Creator Music is still being developed for release in the United States but will launch broadly in 2023. “This is a pretty big change on how commercial music was used on the platforms,” Hanif said. “The music artists, the creators and fans all win.
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