Amazon partners with Realogy, sending the real-estate brokerage giant’s shares soaring.
Realogy and Amazon will now offer TurnKey, a program that takes potential homebuyers through the Amazon portal and connects them to a Realogy agent.
The buyer gets not only a selection of Amazon Home Services, like painting or hanging a large TV, but they get access to smart home products, like a Ring doorbell, to be installed by Amazon professionals. The largest residential real estate brokerage company in the nation is partnering with the largest online retailer in the world in a strategy designed to boost sales for both.will now offer TurnKey, a program that takes potential homebuyers through the Amazon portal and connects them to a Realogy agent. Once they purchase a home, they then get complimentary Amazon Home Services and products worth up to $5,000.
"We're the market leaders in this industry and we like that position, but you always have to be innovating to stay ahead, you've got to be willing to cannibalize yourself, you've got to do all the things that a big successful company needs to do to stay on the forefront," said Realogy CEO Ryan Schneider.
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