The day’s big announcements seemed geared toward honing that creator-centric approach — and as YouTube scales back its scripted content ambitions, a renewed emphasis on user-generated videos is in line with the company’s broader trajectory.
out of a $100-million fund based on their engagement metrics, not ad revenue.)
Another change will add a new tier to the Partner Program, allowing creators with smaller fan bases to still make money from their fans through features such as membership programs. TikTok’s approach is “a giant hole in the creator economy,” Green said at the time, because with a fixed amount of money up for grabs, the per-person payouts decrease as the number of eligible creators goes up.
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