Build-A-Bear Workshop is making a big foray into showbiz brand building
have entered into an exclusive global music partnership with Build-A-Bear Workshop. The label will be called Build-A-Bear Records, which the bear-maker sees as a strong opportunity to better connect consumers with its brand. The Build-A-Bear branded label under Arts Music will release original albums, singles, and playlists—including soundtracks from upcoming films, television shows, and digital shorts—as well as sign and develop artists and their releases.
Perhaps it can also build or bolster recording artists.called Build-A-Bear “a company that creates magical memories for kids, and those who are kids-at-heart. This inventive project, which our sync and admin teams helped bring to fruition, is a great example of what we are focused on at Warner Chappell Music – working together to build opportunities that super-serve our songwriters.
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