.buildabear Workshop launches new record label with warnermusic Group & WarnerChappell
The partnership will produce original albums, singles and playlists, as well as sign and develop artists.
Through the exclusive global music deal, the customizable stuffed animal brand will set up Build-A-Bear Records as part of an effort to expand into original digital content and foster a deeper brand connection among consumers. The Build-A-Bear branded label will release original albums, singles and playlists, including soundtracks from upcoming films, television shows and digital shorts, as well as sign and develop artists and their releases. Under the deal, Warner Chappell will handle publishing rights for all music on the label, even collaborating with the toy brand for opportunities with songwriters and catalogs on the publisher's roster.
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