Kim Kardashian's Shapewear Line Has a New Name

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Kim Kardashian's Shapewear Line Has a New Name
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A wee couple of months after Kim Kardashian was dragged across the entire internet by her hair for trying to trademark her new shapewear line “Kimono,” she’s finally come up with a new name.

The criteria seemed to be twofold: 1) It must include her name , and 2) It can’t make sense. In these regards, she has succeeded: The line will be called SKIMS Solutionwear.to “to clear of scum or floating substance,” or alternatively, “To become coated with a thin layer of film or scum.” In the most pertinent sense, it’s meant as a noun: A thin layer, coating, or film. Still, that’s well below “to put on a finishing coat of plaster” and “to embezzle money.

In fairness, the number of words that include “Kim” are...skimpy, if you will—with “Eskimo” and “kimchi” both clearly out, there wasn’t a lot left to work with. Could a rhyme not suffice? Kimtimates. Kimplicity. Kimprison . Total Kimtrol. Kim’s Skins. That last one is super creepy, but is it worse than SKIMS?

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