Started by former music manager Kyle Frenette, the '46 for 46' campaign has already attracted the likes of Bon Iver, Sylvan Esso and Dashboard Confessional.
With the Democratic campaign to unseat President Donald Trump already well underway, a pair of music industry veterans-turned-activists are announcing a new initiative entitled , described as a "strategically planned series of 46 unique concerts in 46 different cities in the states that matter most during the lead up to the 2020 election." The goal: to help launch the Democratic presidential nominee into the White House using the inspirational power of music.
"The concert sold out and we raised the most money in a single evening [of Tammy's] entire political career," says Frenette of the concert, which raised an estimated $146,000 from more than 2,000 attendees. "And we didn't even try. It was astounding." Still, Frenette is careful not to characterize 46 for 46 as a concert tour in its own right. "The best way to look at it is as a marketing campaign that works in tandem with the concerts," he says, noting that artists who participate will retain autonomy even as each show is branded and promoted under the 46 for 46 banner.
Already, Frenette has tapped into a network cultivated over a decade in the music industry to secure the participation of a crop of notable artists. They are: Pop duo Sylvan Esso , singer-songwriter Lissie , emo pioneers Dashboard Confessional , singer-songwriter Patty Griffin , folk-rocker Nathaniel Rateliff and Bon Iver .
Frenette well understands the roots of this kind of cynicism; he just doesn’t agree.
"Honestly, we've got 46 concerts to put on, and so we're not gonna pick and choose,” he says. “If a prominent artist from California would really like to play California, then great, that's awesome.... We're not gonna be picky, so long as we hit those crucial swing states."As far-reaching as Frenette's mission is, on a personal level the 46 for 46 initiative has reinvigorated his sense of purpose.
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