Perspective: One year into Melania Trump’s Be Best program, she continues her miscalculation of the first lady role
By Helena Andrews-Dyer Helena Andrews-Dyer Columnist for The Reliable Source Email Bio Follow Reliable Source columnist May 9 at 11:48 AM To celebrate the White House’s newly renovated bowling alley, first lady Melania Trump hosted children of Secret Service members for an afternoon of strikes and gutters last week. “Be Best” branded shirts — a reference to her East Wing initiative — were hard to miss in the released photos. But the one thing missing from the happy images? Mrs. Trump’s face.
It’s not just a missed photo opportunity, say experts; it’s a complete miscalculation of the role. First ladies are the closest thing 1600 Pennsylvania Avenue has to an in-house celebrity. They are most often beloved, relatable and able to deploy charm offensives when politically necessary.“The odd thing is it is so hard to get things done in American government. So you use every advantage that you possibly have,” says Lauren A.
First lady Melania Trump bowls during a Be Best event with children of Secret Service agents at the White House. Be Best’s original three pillars — combating cyberbullying, promoting children’s social and emotional well-being, and fighting opioid abuse — don’t have cohesive messaging or a clear link to her husband’s policies, other than maybe the opioid element.
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