Secret brand deodorant, a sponsor of U.S. Soccer, wanted "to be on the right side of history"
Secret deodorant brand, through its parent company Procter & Gamble, announced a $529,000 donation to the women’s national team’s players association on Sunday with a full-page ad in the New York Times.
Full page ad from @SecretDeodorant in today’s NY Times announcing their donation and support of #EqualPay for #USWNT/@USWNTPlayers. pic.twitter.com/pF6hW2Gh36Although Procter & Gamble has faced backlash in the past for charging a “pink tax” for products aimed at women, the company has been a been a vocal proponent of equal pay in the past with advertising campaigns focusing on the issue.
P&G is the first major sponsor to so explicitly back the team in its effort to achieve equal pay. Some companies like Nike have run ads that mention “breaking the glass ceiling” without directly mentioning the pay gap.
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