Consumers clearly aren't waiting until Cyber Monday to shop online this holiday season.
Spending online on Black Friday, as of 9 pm ET, hit a new record of $5.4 billion, up 22.3% from a year ago, according to data pulled from Adobe Analytics, which measures transactions from 80 of the top 100 U.S. online retailers., a day that traditionally has been reserved for people to line up outside of big-box retailers and department stores to score doorbuster deals.
Total spending online on Black Friday is still forecast by Adobe to hit $7.6 billion, which would make the day the second-biggest online sales day ever, after Cyber Monday in 2018, where $7.9 billion was spent. However, Adobe is still expecting spending on Cyber Monday this year to hit an even bigger record $9.4 billion, which would represent an increase of 18.9% from a year ago., a 14.5% increase from last year and a record high, Adobe had said earlier in the day on Friday. While this marks the first year Thanksgiving spending surpassed $4 billion, it was shy of Adobe's preliminary $4.4 billion estimate.
Top products on sale on Black Friday included "Frozen 2" toys, NERF and Paw Patrol merchandise, the Nintendo Switch, Air Fryers,For the entire holiday season, Adobe is anticipating shoppers will spend a whopping $143.7 billion online.That has put more pressure on retailers like
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