Snoop Dogg has taken over a popular record label that launched his stellar career.
The rapper-mogul acquired Death Row Records’ brand from MNRK Music Group, which is controlled by a private equity fund managed by Blackstone, the iSnoop Dogg said he’s excited about acquiring the label’s brand.Snoop Dogg drives lowrider from Van Nuys shop for Super Bowl LVI halftime commercial
"I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," the 50-year-old Snoop Dogg said in a statement. "It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.
David Kestnbaum, a senior managing director at Blackstone, said he’s looking forward to seeing Snoop Dogg at the helm of Death Row. The label’s records, including Dre’s first solo album "The Chronic" and Snoop Dogg’s debut "Doggystyle," are considered classics of the hip-hop genre that defined an era.
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