Prime-time viewership for NBC's broadcast of the Summer Olympics from Tokyo picked up some steam in the first two nights of competition, compared with a lackluster audience for Friday's opening ceremony, preliminary ratings data showed
But the size of NBC's audience on Saturday and Sunday nights, including broadcast television and streaming, was off substantially from comparable totals five years ago during the first two nights of competition at the 2016 Summer Games in Rio de Janeiro.
NBC said those results marked the first time since the 1992 Olympics in Barcelona, Spain, that the network's prime-time Summer Games delivered successive viewership increases from the opening ceremony through the first two nights of competition.Total NBC viewership of the opening ceremonies - 12.3 million in prime time plus an estimated 5 million who watched on television and over the internet hours earlier in real-time - marked the smallest U.S.
Viewership for big-event broadcasts has been trending downward in recent years among live sports and awards shows.
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