Whole Foods' prices drop as the chain continues to battle its 'whole paycheck' reputation under Amazon's control

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Whole Foods' prices drop as the chain continues to battle its 'whole paycheck' reputation under Amazon's control
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Whole Foods' prices have dropped roughly 2.5% since April, according to a note from Morgan Stanley on Tuesday.

Whole Foods' prices have dropped roughly 2.5% since April, according to a Tuesday note from Morgan Stanley. In April, Amazon announced it would slash prices at the grocery chain. Whole Foods' prices have fallen by about 5% over the last two years, with a basket that cost Morgan Stanley analysts roughly $200 in 2017 costing $190 in 2019. Visit Business Insider's homepage for more stories.

Whole Foods' prices have dropped roughly 2.5% since April, according to a Tuesday note from Morgan Stanley. In April, Amazon announced it would slash prices at the grocery chain. Whole Foods' prices have fallen by about 5% over the last two years, with a basket that cost Morgan Stanley analysts roughly $200 in 2017 costing $190 in 2019. Visit Business Insider's homepage for more stories.

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