With its dairy-heavy diet of curries and yogurt drinks, India seemed a likely place for the French dairy company Danone — which goes by 'Dannon' in the U.S. — to find success when it entered the country in 2011. But by 2018, Danone ceased operations of its Indian dairy division.
But this division failed to account for more than 10% of its sales in India, the vast majority instead coming from its "specialized nutrition" segment. Analysts say that India's highly localized, fractured dairy industry confounded
, a company accustomed to the relatively more consolidated dairy industries of the U.S., where it goes by the name "Dannon," and its native France.
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